Google and Facebook have been dominant internet brands for the past two decades, turning billions of eyeballs into trillions in advertising dollars over that stretch. But with the ChatGPT era altering how consumers engage online, the companies are diverging. In the third quarter , Meta's ad business grew more than twice as quickly as Google's Search and other unit, backing up Mark Zuckerberg's claim that his company's investments in artificial intelligence are leading to better targeting tools for brands to promote goods and services across Facebook and Instagram. Google's problem is that chatbots are becoming an alternative to search, leading consumers to do a lot less clicking on blue links, and thus hurting Google's ad revenue.
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