'It's still humans using our products': How Tide maker Procter & Gamble is planning for the emerging AI universe

Procter & Gamble (PG) CFO Andre Schulten acknowledges that the company is entering a new world order for shopping as AI agents place orders for everything from Tide detergent to a T-shirt and as new AI models reshape the internet. "I think the one fundamental thing that doesn't change is the most important one to us. It's still humans using our products," Schulten said on Sozzi Unleashed. "So we need to understand how agent-to-agent marketing works, how we distribute the information on our brands in the right way.