National Advertising Division Finds Carpe’s Reference Price Supported; Recommends Carpe Modify or Discontinue Savings and Comparative Claims

BBB NATIONAL PROGRAMS Following a challenge by The Procter & Gamble Company (P&G), BBB National Programs' National Advertising Division determined that Clutch, Inc. d/b/a Carpe provided a reasonable basis for the $19.95 reference price used in its Underarm Stick savings claims, but recommended that Carpe modify or discontinue other challenged advertising, including savings, free shipping, comparative performance, and "first" 100-hour sweat and odor control claims. New York, NY, Oct. 30, 2026 (GLOBE NEWSWIRE) -- Following a challenge by The Procter & Gamble Company (P&G), BBB National Programs' National Advertising Division determined that Clutch, Inc. d/b/a Carpe provided a reasonable basis for the $19.