New Delhi, India — In an unfurnished flat in a nondescript Ahmedabad neighbourhood in western India, a 22-year-old digital content creator worked through the nights, designing posters and editing videos for a presidential campaign thousands of kilometres away — William Ruto’s 2022 bid for the presidency in Kenya. Rajan Kumar’s content was not shared by Ruto’s official campaign. Instead, the 50 social media posts he created for $7 a day were shared on shadow social media accounts that conceal their identity to make coordinated messaging appear independent while backing Ruto’s campaign.
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