Are Target's Stores Becoming a Bigger E-commerce Growth Engine?

Target Corporation TGT is leveraging its extensive store network to support e-commerce growth, with physical locations playing a key role in fulfilling digital orders. The company's second-quarter fiscal 2026 performance highlights how its integrated model is enabling faster delivery and convenient shopping options. Target's digital comparable sales increased 8.7% year over year in the quarter, led by more than 25% growth in same-day delivery and accelerating from 4.3% growth in the prior-year period. Digitally originated sales accounted for 19.6% of merchandise sales, up from 18.9% a year earlier. Target uses its network of more than 2,000 stores to fulfill orders placed through digital channels.