Altria Group, Inc. MO expanded on! PLUS 12-milligram nicotine pouches nationwide in third-quarter 2026, covering mint, wintergreen and tobacco varieties. The expansion addresses growing demand for higher nicotine strengths among adult consumers. This move broadens the brand's product portfolio in the growing oral nicotine market. The rollout comes as nicotine pouches continue gaining prominence across the oral tobacco market. In the third quarter, nicotine pouches accounted for 61.2% of the oral tobacco category, up 5.8 percentage points year over year. Higher nicotine strengths and broader flavor choices remain important drivers of category growth, creating opportunities for the expanded on! PLUS lineup. Altria's on!
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