The book names six sources of friction that keep brands from delivering on their brand promise and gives CMOs and brand leaders a way to put a dollar figure on each one. DALLAS, TX / ACCESS Newswire / November 2, 2026 / Greg Tucker, CEO of Tucker & Company, has announced the release of Frictionless Brand Experience, now available on Amazon in Kindle and paperback editions. The book makes the case that the friction customers run into when they deal with a brand carries a measurable cost and that the fixes can be ranked by what they are worth. Early traction has been international. Since its release, the book has recorded Amazon sales on six continents, and a free digital download offered for Global CX Day on October 6 drew roughly 150 readers.
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