McDonald's (NYSE:MCD) failed to secure dismissal of a proposed class-action lawsuit over McRib marketing in a recent federal court ruling. Plaintiffs claim McDonald's advertising led customers to believe the McRib contained rib meat rather than other processed pork parts. The judge's order keeps alive allegations that McDonald's misrepresented the nature and quality of pork used in the McRib sandwich. The decision letting the McRib marketing lawsuit move ahead aligns with broader themes our research has uncovered about McDonald's branding and legal exposure. We have also flagged 3 other big wins for McDonald's.
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