The Coca-Cola Company confirmed that WPP Open X will remain its global media partner across most markets outside North America, Japan and South Korea. WPP will also continue as Coca-Cola's worldwide creative partner within the WPP Open ecosystem. Retaining this multi country Coca-Cola mandate keeps WPP deeply embedded in a large, long term client's marketing transformation that leans heavily on integrated data, technology and AI driven media and content solutions. We will now look at how WPP's long term Coca-Cola Open X partnership could shape the existing investment narrative around Elevate28.
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