Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance

In a five-market pilot, Match Booster beat a global media company's existing onboarding provider in every head-to-head test, matching 15%+ more people on average and up to 90% more in a single test. LONDON, November 03, 2026--(BUSINESS WIRE)--Hightouch, the leading agentic marketing platform, today launched Match Booster in the UK, Germany, France, Spain, and Italy. Match Booster helps brands, agencies, media networks, and publishers reach more of their customers on more than 50 ad platforms, including Google, Meta, Amazon, TikTok, and The Trade Desk, by adding to their consented first-party data instead of replacing it. Until now, European advertisers have had two options.