Filmmaker, photographer and pro climber Jimmy Chin joins Elizabeth Gore to talk about his new book, Rules to Live By, his new documentary, Everest: The Other Side, and how courage and perseverance can turn a passion into a career. Video Transcript 0:03 spk_0 Howdy y'all. Welcome to The Big Idea. I'm Elizabeth Gore, co-founder and president of Helloalis. Gus is here too. So what's between the spreadsheets this week in small business? Let's talk about the business of adventure. The latest federal data shows that outdoor recreation contributes nearly 6907 billion to the American economy and supports over 5 million jobs. Guided tours and outfitted travel grew 9.5% faster than any other core outdoor recreation category.
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