Veytics Intelligence
2026-11-03 · Politico

The 5 most brutal political moggings of 2026

The Collins English Dictionary announced its 2026 word of the year Tuesday morning, with judges opting for “mogging.” For readers not fluent in youth culture: Mogging “might involve making [anyone] look inferior in terms of appearance, confidence or status — anything, really,” according to marketing consultant and copywriter Rachel Quin, who authored a Collins article announcing the winner. According to Collins, the term originated in the bodybuilding community as a shortening of AMOG (“alpha male of the group”) and penetrated into the so-called manosphere , a collection of typically online male communities united by their beliefs about masculinity. “Fast forward to 2026 and it’s everywhere,” Quin added.

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