Luzern eCommerce and TripleLift Drive Purchaser Growth for Optibac Probiotics with Full-Funnel Demand Strategy

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TripleLift's open internet activation, powered by TL Spark, contributed to a 17% increase in purchasers and helped lift brand searches 119% LONDON, Nov. 4, 2026 /PRNewswire/ -- TripleLift, the Creative SSP powered by TL Spark, and Luzern eCommerce today announced the results of a full-funnel campaign for UK probiotics brand Optibac. Running from Q4 2025 through to the end of Q1 2026, TripleLift's open internet activation reached shoppers beyond Amazon's owned channels, contributing to a 17% increase in purchasers.TripleLift Logo Horizontal The problem was not conversion. It was that 6.6 million shoppers had never heard the pitch. Optibac faced a saturated supplements market with falling prices and loud competitors.