Visits to US McDonald's locations falls as customers struggle with the high cost of living

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Traffic at U.S. McDonald's restaurants fell during the third quarter as customers struggled with higher gas prices and the uncomfortably high cost of living. U.S. same-store sales – or sales at locations open at least a year -- fell 0.2% in the July-September period, the Chicago burger giant said Wednesday. While that was not as bad as the 0.5% drop Wall Street had expected, it was the first retreat for McDonald's since early 2025. McDonald's restored in-app deals and its marketing was focused on value during the quarter, which helped push same-store sales into positive territory in September. But the shift in focus at McDonald's shows how challenging the economic environment has become for U.S. fast food companies. Third-quarter foot traffic fell 2.