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PARIS — Jean-Luc Mélenchon’s campaign has a plan for winning over older French voters: get his young supporters to sign up for Facebook to talk to their parents. Mélenchon, 75, may be the oldest candidate in next spring’s race to replace Emmanuel Macron. But his progressive platform and call for a civic revolution have made him a hit with younger voters, who are more likely to scroll through TikTok and Snapchat than through the old-school social network. “We’re strong [on every other social media platform],” said Antoine Léaument, who handles the Mélenchon campaign’s communication operations. “Facebook is one of the places where the digital battle could be decisive.
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