Amazon makes a major Alexa change that could reshape shopping

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This article first appeared on GuruFocus. Amazon.com Inc. (AMZN, Financials) said on it will launch text-based shopping using Alexa, letting U.S. consumers search for items and purchase them through texts. Warning! GuruFocus has detected 5 Warning Signs with AMZN. Is AMZN fairly valued? Test your thesis with our free DCF calculator.AMZN GF Value chart The new Alexa for Shopping function allows users to research things, compare choices and keep tabs on bargains or price drops. The assistant can also make purchases on behalf of the customers. The service is available at launch to a limited pool of invited U.S. consumers, with a larger rollout to follow in the coming weeks.