The European Union has ordered TikTok to change the algorithm powering its For You feed, threatening the social media platform with large fines. On Friday, Brussels accused TikTok of violating the EU’s Digital Services Act over the “harmful ‘rabbit holes’ effect” by feeding users similar video clips based on what they’ve previously viewed or liked, even if they are “triggering”. “Every time a user scrolls or likes a video on TikTok, the algorithm serves more of the same, leading users down rabbit holes they cannot easily escape from,” European Commission Executive Vice President Henna Virkkunen, who oversees tech sovereignty, said in a statement.
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