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New Delhi, India – Both daughters of S Budhiraja live in the United States. Yet, when he and his wife head out to the market in Gurugram, a bustling business district on the outskirts of India’s capital, a young man walks beside them. Across Indian cities, a small but growing number of companies are now selling what families once took for granted: someone to take care of ageing people. Chores include taking them to the temple, sitting with them during a hospital visit, playing cards, or simply listening to them. Some firms call such workers “children for hire”; others call them a “grandchild for rent”. India, the world’s most populous country, is growing older quickly. People over 60 made up 10.
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