Veytics Intelligence
2026-11-08 · CNBC

Amazon's Astro home robot has fans but looks destined for the 'trash heap.' Why it's trying again

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Jeff Bezos made a bold bet in 2017. A sci-fi and robotics enthusiast, Bezos was convinced that consumers would have a robot in their home in the not-too-distant future. The Amazon founder and then-CEO told a group of the company's top device executives to get to work on building one, and within a few years, the team came up with the $1,450 Astro . The public got its first look at Astro, essentially an Alexa -equipped tablet on wheels that can autonomously navigate a home, recognize faces and act as a roving security monitor, when it rolled on stage at Amazon's fall 2021 event. But it never evolved beyond an invite-only product. Astro shipped to just a few thousand customers, some of whom now believe the robot's days are numbered.

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