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Dollar General Corporation DG is placing a greater emphasis on upgrading its existing stores to capture additional sales opportunities through an accelerated remodeling strategy. The retailer is investing in two programs, Project Renovate and Project Elevate, to improve store layouts, refresh merchandise presentations and enhance the shopping experience. Management expects these initiatives to generate meaningful sales gains while improving the productivity of its mature store base. Project Renovate focuses on comprehensive upgrades, primarily targeting stores that have gone seven or more years without opening or undergoing a full remodel.
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