Veytics Intelligence
2026-11-10 · Etvbharat

Surf Excel, Rin, Wheel Prices Hiked: HUL Raises Rates By Up To 11%; Check How Much You Pay Now - ETV Bharat

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New Delhi: Popular FMCG brand, Hindustan Unilever Limited (HUL), has increased prices of several of its products, including Surf Excel, Rin, and Wheel by up to 11 per cent amid continued cost pressures and efforts to maintain profit margins. The rates of the products have been raised depending on the pack size. The FMCG major has increased the prices from Rs 1 to Rs 10. The company also hiked the price of 'Moti Gulab' soap. Price changes vary depending on the pack size. The company has increased the price of 1 kg pack of 'Surf Excel Quick Wash' from Rs 235 to Rs 245. The price of a 500-gram pack has been increased from Rs 123 to Rs 128. HUL has increased the price of a one-kilogram pack of Surf Excel Easy Wash by Rs 5, i.e.

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