PGA Tour Taps Rolex, Amazon as Sponsorships Surpass $1 Billion

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(Bloomberg) -- The PGA Tour continued to show how much it's rebounded from the threat posed by LIV Golf as it approaches a record haul in sponsorships. Most Read from Bloomberg Nvidia Scandal Creates Risk for Entire AI Industry, Not Just CEO Alice Huang, Suspected China Spy, Spent Years in Nvidia's Orbit Nvidia Intervened in US Probe of Megaspeed Chip Smuggling IBM to End Immigration Sponsorship for Roles in Biggest Unit Georgia State Race Reversed After Votes Surface on Memory Card This year revenue from such deals rose 14% to more than $1 billion, the PGA Tour said. Rolex, which has renewed its deal with the Tour, has led the growth with other sponsors including Amazon Web Services, Raymond James and AbbVie.