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United Airlines said on Wednesday it would restrict AI bots' access to its digital platforms, citing data security, in the latest pushback against AI agents increasingly capable of planning and booking trips for travelers. Companies across industries are taking divergent approaches to the rapid rise of AI agents capable of carrying out tasks on behalf of users — some restricting access to protect their platforms, others embracing partnerships. Amazon has blocked Meta's AI agent Muse, while Walmart has partnered with it. Meanwhile, online travel firms such as Expedia and Booking are working with ChatGPT-parent OpenAI.
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