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Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Just 18 months after selling their soda company for nearly $2 billion, the founders are back with another beverage brand, this time hoping to shake up the $13 billion hydration market. Allison and Stephen Ellsworth, the husband-and-wife team behind Poppi, sold their prebiotic soda brand to PepsiCo (NASDAQ:PEP) for $1.95 billion in 2025. On Nov. 9, they announced the launch of Jetty, a new line of electrolyte drinks aimed at everyday consumers instead of athletes. The drinks are already available at Whole Foods stores nationwide and online through Target (NYSE:TGT) and Amazon (NASDAQ:AMZN). Don't Miss: Texas Is Adding 440+ Data Centers.
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