One of the biggest developing stories in entertainment and sports is how the world's biggest media companies judge the value of non-NFL rights — and the NHL is giving us our first window into this new era in media values. My colleague Mike Ozanian is out with his new NHL valuations this morning. See the full list here . The NHL can begin formally negotiating a new media rights deal with its incumbent partners — Disney/ESPN and Skydance, the new owner of TNT Sports — on Jan. 1. Sources tell me the league wants an increase in overall rights fees between 50% and 100% over its current deal. The NHL inked a 7-year, $4.5 billion deal with ESPN and TNT Sports in 2021.
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