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Amazon (AMZN) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock. Over the past month, shares of this online retailer have returned +5%, compared to the Zacks S&P 500 composite's -2.6% change. During this period, the Zacks Internet - Commerce industry, which Amazon falls in, has gained 1.2%. The key question now is: What could be the stock's future direction? While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.
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