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This article first appeared on GuruFocus. Amazon.com Inc. (AMZN, Financials) is considering building a global product database to minimize buyers' use of Google and other websites, according to a Reuters-reviewed internal document.World Product Graph gathers data on internet-sold products, including Amazon-missing items. Compare goods, find newer models, and buy without leaving Amazon.The initiative would merge manufacturer and retail website data. Coke and Bayer are sharing product information, and Amazon is considering a Procter & Gamble experiment.Amazon's Alexa for Shopping, formerly Rufus, may benefit from the project. The assistant's replies were wrong or partial, and the service was pricey, according to an internal paper.
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