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This article first appeared on GuruFocus. Amazon (NASDAQ:AMZN) is exploring a catalog that would cover products it doesn't sell, Reuters reported Friday. The idea is to give shoppers fewer reasons to leave Amazon when they're comparing products. That matters for shareholders because AI shopping agents can steer customers to rival retailers before they ever see a sponsored listing on Amazon. Warning! GuruFocus has detected 6 Warning Signs with AMZN. Is AMZN fairly valued? Test your thesis with our free DCF calculator.AMZN GF Value chart The internal proposal, called World Product Graph, would collect details such as specifications, model release dates and color options from brands and other retailers' websites.
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