Paranoid or practical? Britain’s ‘Be Ready’ citizen campaign

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The British government’s “Be Ready” campaign has caused a rush on tinned goods, bringing back memories of the COVID-19 pandemic when supermarkets ran dangerously low on toilet paper and online vendors were price-gouging on the internet. In the 10 days since the campaign urging citizens in England and Wales to be ready for a national emergency was launched on October 22, sales of bottled water have risen by 67 percent; tinned and jarred food by 37 percent; and hand sanitiser by 83 percent, according to retail research firm Worldpanel by Numerator. Wind-up radios, torches and power banks have also sold out at several retailers.